MY FASHION MARKET
FORTE
Great ideas? Plenty here! I'm a fashion focused market consultant and merchandise analyst who merges hands on industry experience, educational insight and customized consumer preferences for the forward thinking fashion business. Case building for fashion startups with sustainability & transparency at the forefront of planning. Revitalization strategies for established fashion concept store from popup to brick & mortar retailer. You've found a fashion retail concept store optimizer who has literally walked the walk. Gain next level fashion marketing solutions to stay ahead of the competition.
Your superpower is proprietorship! You are passionate about what you do and focused on being the best at it. But if you're anything like me, you just need a task'pert to do their thing so you can do yours better.
Busy is an understatement, the bucket list is rich. You're prioritizing your mission, the function and customer first focus. Kudos! It's those "get to's" like proof of concept data, ideating an interior revitalization, optimizing fashion merchandise mix or formulating customized consumer preference data post event or season to gain topic specific conversion tactics . You need a fashion marketing expert to give you some communicative scope for the competitive edge that you aim for. When you don't have all the answers, delegate this fact-finder to research, prepare & action plan them for you.
I'm ready to take your call.
real results
"Selena was part of our success, driving merchandising & visual presentation decisions to grow that business further."
For any retailer, big or small who wants to have a consultant to help them grow their clientele base, increase brand awareness, improve their visual presentation that will bring dollars. Basically Selena's talent and knowledge is a silent salesperson.
-Chantal Robert, Visual Director
"Selena listens, imagines and crafts every detail of your vision."
She knows the right questions to ask to harvest even the ones you dared not to dream and factors them into the end result. My biggest aha moment was how taking this step toward hiring a professional elevated me to the level I was hoping to accomplish without compromise.
- ColleenSongs
Ways to Work Together
Fashion Market
Consulting
Get help with brand defining fashion business product, presentation, and productivity goals.
Fashion + Consumer Research
Identify your customers needs and translate them into actionable initiatives.
Concept Store
Resources
Yours to source, from fashion business vision to concept fruition. Together makes business better.
Fashion market
consulTANT
As a fashion market advisory service, I draw from decades invested industry experience to help you stand out.
Like a fashion stylist but for your retail space. As essential as the commanding presence = sales of the LBD. I help you with customer experience initiatives and merchandise conversion tactics. We dig deep post 9-5 and dive into tools for maximizing brick and mortar to popup impact and increased profitability.
A GOOD FIT FOR YOU IF:
You're looking to translate your social persona into a physical space for culture that connects.
FASHION & CONSUMER
RESEARCH
Being tapped into the education industry - along with my library of fashion books and daily feeds full of BOF, INC, WSGN and the likes - I keep my fashion knowledge fresh.
A GOOD FIT FOR YOU IF:
You want be known as the expert! Be in tune with your customers wants and needs.
Infuse your business decisions and marketing initiatives with industry-specific data, relevant stats for customized knowledge. From strategic investigative topics for brand-driven marketing content, to consumer preferences and concept store conversions. Gain new knowledge and that fierce competitive edge to take your fashion business to the next level. Lead your niche with confidence.
CONCEPT STORE
RESOURCES
Wholeheartedly ready to see you through the vision to physical space. Take a seat front and center for hands on support.
It's been a career long, ambitious climb to arrive here. The fuel that keeps me here is you! That idea you've written out, thought through and mapped in your notebook is ready for action - it's yours to seize. I'm ready to step by your side to see you thrive.
A GOOD FIT FOR YOU IF:
You aim to be a current, competitive and empowered fashion entrepreneur.
Our Manifesto:
“FIND WORK YOU LIKE DOING WITH PEOPLE YOU ENJOY SPENDING TIME WITH.”
- SAM ALTMAN
DOES IT WORK?
real results
ANDREA SCALED RETAIL INTO HER FITNESS STUDIO
“Selena helps me achieve a level of professionalism that is an important part of our brand.”
She assessess my needs, gives me options and we decide on the best solution. Selena successfully planned and scaled in a customized retail space into my boutique studio. It's perfect!
- Andrea
JEnn affirmed her startup vision
“I love your energy! Thank you so much for the clarity. I found our market consultation session very helpful."
Your heart went into this! I have what I need to put these research initiatives into action.
- Jenn
GUEST SPEAKER on THE TOPIC OF FASHION RESEARCH
“You were engaging and eloquent,
(a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
FREE
Kindness, credit and holding each other up.
100's
Of hours invested in fashion entrepreneurship.
DAILY
Fashion feeds, good reads & client/student fulfillment.
In education. My greatest win is witnessing theirs.
20 yrs
WANT IN?
LET'S DO THIS THING, ok?
Send over your info we'll connect on the best way to move forward.
