ADVISORY SERVICES FOR THE ASTUTE FASHION BUSINESS
a la carte
Elevate your concept store with longevity driven fashion marketing strategies. Not just the way your fashion retail brick & mortar looks, but the way it makes your customers stop, take notice, and reward your business with their business.
what I do
Startup Fashion Entrepreneurs
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
Hey, Fashion Retailers,
YOU CAN'T
AFFORD TO
BE FORGOTTEN
The experiential fashion business keeps store layout optimized, visuals fresh, fashion merchandise assortments strong & customer experience peaked. Ready to nail your niche?
you'Ve COME TO the right place
ON THE AGENDA:
Tools for maximum fashion merchandise optimization, brand-driven visual impact & purposeful productivity.
Fashion market insights, merchandise conversion stats and consumer preference data to inform decision making.
In your pocket store interior layout strategist offering up content rich tactics. Take what you need and run with it.
hello there.
I’m SELENA,
YOUR fashion
MARKET MAVEN
Eyes born for details. Startup to established proprietor. Upward mobility opportunist turned fashion industry professional. Multi-certified alumni earned educator. Overachiever. Fruit foodie. Playlists on repeat ;)
As far back as the record goes [cue grad cap to flight], I’ve been cultivating a multifaceted fashion marketing & merchandising folio. A self motivated, vision to fruition kind of teammate. Lover of hardcovers, grand botanicals, sunlit moments, and anytime chats over chai.
HYPE GAL, FASHION ENTREPRENEUR, LIMITLESS CREATIVE, VISUAL
BRAND BADASs
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
Fashion market
conSULTANT
find your success
Fashion entrepreneur, educator, merchandiser and limitless creative helping the fashion business unlock their potential, build stand out fashion retail concepts and game-changing results.
DRAW FROM EXPERIENCE
FASHION & CONSUMER RESEARCH
Not a dream. But, the convenience of seamlessly acquiring customized data to attain niche specific knowledge will certainly feel like one.
CONCEPT STORE RESOURCES
LET GO OF THE LEG WORK
Looking to create the experience of their dreams? Level up your brick and mortar presence with game changing store interior layout tools that save you time & get you noticed.
good content:
MY FAV
PODCASTS
Stay positively immersed & well-versed.
NO. 1 - BOF, THE ART OF IMMERSIVE EXPRIENCES
No. 2 - WGSN, DESIGNING JOY INTO LUXURY RETAIL
No. 3 - SIMON SINEK, Failing well
Helping The Local Fashion Business
STAY RELEVANT
Tap into digital tools that power the way to fashion retail soooo so good - they won't forget you.
try this
ORGANIZE
with stil
Tech has it's place. STIL need pen & paper! Obsessed with this selection of quality products and keeping on top of my daily to do's the fashionable way.
read this
EXPERIENTIAL
RETAIL
9 case studies that prove experiential retail is the future. By Nicholas Moore for Store Front Magazine.
buy this
BRIXTON
HATS
Countless benefits but the best is stylish. Just enough edge for a seasonal update, high on the quality factor and comfortable enough to forget it's on.
DOWNLOAD
The Daily 6 Checklist
Store
HOUSEKEEPING
CHECKLIST
A responsive housekeeping tool for retail store pre-opening, downtimes and after hours cleanup. End-to-end vitals for a guest ready space. ps. Pairs well with Good Notes for efficiency ;)
ready to level up?
MAKE the fashion market YOUR BOSS SUIT
I'm not a catch all fashion marketing expert, but what I do, you'll find I do exceedingly well. Together, we're fired up about making your brand-driven physical space one for the books, visually and productively speaking.
Looking to land your fashion business on the top to shop list?
